Sports Is Only A Field, Communications Is My Passion

Strive to Better Yourself In Every Aspect of Your Personal and Professional Life Through Practice and Hard Work

I help brands, organizations, and influencers make an impact through dynamic and targeted communications and marketing solutions. Explore my previous work and reach out to discover how I can help take your brand to the next level.

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Previous Experience

The Foundation of My Career Journey

Communications & Public Relations Consultant

I currently assist clients with custom tailored marketing and communications strategies, brand management and media coaching.
• Create marketing plans consisting of website redesigns, social media calendars, newsletters, and social media management.
• Consult with clients on media placements, story creation and opportunities, and interview prep.

Russell Tobin (NIKE, Inc) - North America Communications Manager

Held seven-month contract position with Nike Inc., the leading global sports apparel and lifestyle company.
• Created messaging and other communications materials to support key storytelling moments for league and university partners (e.g., uniform launches, Super Bowl, NBA All-Star Weekend, Game Growers, NWSL).
• Supported employee communications and activations that aligned to key storytelling moments for league partners.
• Conducted media landscaping and research for topics that impacted Nike's league and university partnerships business.
• Strategically integrated regional communications efforts to achieve the most appropriate media coverage for Nike’s media events.
• Led and coordinated multi-regional communications teams' efforts to achieve best possible coverage.
• Drove global strategic and budget planning around communication efforts around events.
• Developed and executed media messages including brand, athlete and crisis communications at global sports events.
• Participated in the development of global strategies, messages, plans and communications tools appropriate for key internal and external audiences to successfully enhance Nike’s reputation as a leading corporate citizen in the areas of Manufacturing practices; Labor practices; Environmental responsibility; Community development; Corporate diversity.
• Oversaw the management of relevant external agency relationships.

Miami Marlins - Director, Communications

In my role as Director, Communications of the Miami Marlins, I was charged to lead a team of eleven team members, accountable for the daily operation of the Communications and Publications departments. Led all aspects of brand management, corporate communications, crisis communications, public relations, marketing strategy, and campaigns.
• Developed and presented the overall strategic communications plan for the executive leadership team, focused on local and national marketing programs and campaigns to elevate brand awareness, loyalty, and reputation management.
• Partnered with cross-functional departments to create communications and marketing plans consisting of social media and public relations strategies for promotional and community events and numerous local, national, and international campaigns.
• Leveraged strong internal partnerships, collaborating with the creative team to develop cutting-edge, strategic on-brand marketing material, including style guides, company collateral, and in-house graphics production.
• Spearheaded professional development programs for team members and interns,
providing valuable experiences and opportunities to expand knowledge and skills.
• Facilitated a crisis communications strategy for a series of unfortunate events, including leaked corporate financial documents, the tragic death of a transcendent player and community member, and an investigation into company citizenship following a team sale.
• Generated extensive content for press kits, social media, sales/marketing collateral, media notes, press releases, and Q&A sheets.
• Maximized access for all brands by leveraging high-level knowledge, key market insights, and strong relationships to enhance communication efforts and value proposition.
• With effective communications strategy, generated 6% increase in corporate partnership revenue year-over-year from 2017-18 and 2% increase in season ticket renewals YOY leading into 2018 and ‘19 seasons.
• Developed and executed several brand revitalizations, prioritizing necessary changes to repair brand image and increase brand loyalty.
• Orchestrated the communications strategy and campaigns for major company initiatives, including the construction and promotion of a $595M LEED-certified and state-of-the-art baseball facility, two company ownership changes including a $1.2B team sale, and numerous awards.

Washington Nationals - Media Relations Manager

Challenged to drive the conceptualization and promotion of critical marketing and public relations initiatives, centered around introducing and familiarizing the organization to market, following a team relocation from Montreal in the inaugural season.
• Partnered with marketing and local leaders and businesses to create marketing strategies and promotional opportunities for community outreach programs and initiatives.
• Supported the efforts to develop and execute media policies and procedures.

Los Angeles Angels - Media Relations Representative

Engaged to support the creation of the public relations strategy for brand revitalization and community outreach strategies across various media outlets.
• Produced and disseminated daily media information, including press releases, talking points for individual players, and general information for print, broadcast, and social media outlets.
• Identified, pitched, and coordinated interviews with internal employees and players to maximize local and national
exposure through all broadcast mediums.
• Conducted market research and made recommendations based on insights, trends, and anticipated needs.

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